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A month or so ago I decided to go ahead and invest in iTunes Match. With what i found I figured that I must blog about this immediately. Well, it was the holidays, so I left it to later! When I processed my iTunes library I quickly came to the realisation that:
iTunes Match is to Music as is Money Laundering is to Money
So What exactly is iTunes Match? The official Apple line on iTunes Match is:
iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to iCloud for you to listen to anytime, on any device. Since there are more than 20 million songs in the iTunes Store, chances are your music is already in iCloud. And for the few songs that aren’t, iTunes uploads what it can’t match (which is much faster than uploading your entire music library). Even better, all the music iTunes matches plays back from iCloud at 256-Kbps AAC DRM-free quality — even if your original copy was of lower quality.
Once your music is in iCloud, you can stream it to any of your devices. Just browse the complete list of all your music stored in the cloud. To listen to a song, tap the iCloud icon next to it and your song starts playing. You can store up to 25,000 songs in iCloud (more if songs are purchased from the iTunes Store), but only what you want to play is stored on your device. So you have immediate access to a huge music library without taking up storage space.
So let’s say you download a song illegally (I don’t condone doing anything of the sort), for this example I have chosen Hello by Lionel Ritchie. So you download this from any location you can find, in this case www.dilandau.eu/
Next step would be to drag the file into you iTunes Library. Once you have done this you need to edit the Metadata. This Metadata (song, album, artist) is what Apple looks for when giving you the Album artwork, or you Genius results. In this case the Metadata will allow your music which you have downloaded to be “Matched”.
As you can see from the above, we have all the MetaData in order and the quality of the Lionel Ritchie song we downloaded is at 129kbps. If the song has not been “Matched” you will need to “Update iTunes Match” in the Store Menu.
You will now delete the file you just download and imported into iTunes. Whilst deleting be sure you do not tick the option to also delete it from iCloud.
Once deleted you will see the song, still in your iTunes library but with a little iCloud button with a downwards facing arrow. This is show below.
Clicking this iCloud button will now download the “Matched” song from iCloud at 256 kbps.
My question is: How did Apple get the record labels and artists to agree to this?
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Nick is an IT Professional who has been in the IT industry for over 15 years. A passion for technology & thirst for knowledge. A certified ITIL v3 professional, Nick is qualified & dedicated to delivering effective & efficient IT services with an Honest smile.
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